Designers cater to those of faith who want to be hip

Written by ry on May 30th, 2005

Get ready for entry by troops, or maybe just entry by hipster-troops. The Houston Chronicle ran a story last week (that they pulled from the New York Times) about the new ‘hipness’ of faith. It seems that religion is the the new cool.

“I would wear this, you bet,” Blu, 23, said, scrutinizing his reflection in the mirror. “The shirt is funny,” he added, as he tweaked the brim of his cowboy hat, “but it doesn’t make fun of Jesus or anything.”

A few blocks south at Urban Outfitters, part of a youth-oriented chain that sells T-shirts along with shag rugs, coffee mugs and multitiered hippie skirts, Jurek Grapentin, visiting from Germany, looked on as a young friend of his examined a shirt printed with a rosary entwined with the words “Everybody Loves a Catholic Girl.”

“It’s a nice message,” Grapentin, 22, said. “Catholic people — most of the time — can be so traditional in their thinking. To me this looks more new, more in.”

“There is no question, religion is becoming the new brand,” said Jane Buckingham, the president of Youth Intelligence, a trend-forecasting company.

Link

3 Comments so far ↓

  1. May
    30
    7:12
    PM
    Barmak Kusha

    Is this just another sign of the resurgence of spirituality, or another sign or the decline of religion, or both? … Hmmm…….

  2. May
    30
    7:13
    PM
    Barmak Kusha

    Is this just another sign of the resurgence of spirituality, or another sign of* the decline of religion, or both? … Hmmm…….

  3. Jun
    1
    2:24
    PM
    MM

    Okay, last time I checked the idea of a “Catholic girl” had NOTHING to do with spirituality … ahem, ahem!

Spruce up your comments with
<a href="" title=""><abbr title=""><acronym title=""><b><blockquote cite=""><cite><code><del datetime=""><em><i><q cite=""><strike><strong>
All comments are moderated before being shown * = required field

Leave a Comment





  • Archives